By Mark Earls,John V. Willshire
We all wish new solutions and new recommendations for the very actual and urgent demanding situations that our organisations face. New issues to indicate to and discuss, new methods of operating and new methods of considering that may simply be higher than the outdated methods.
But instead of this eternal look for an excellent and novel answer, why do not you simply replica anything that’s labored ahead of?
Mark Earls, top professional in advertising and marketing and buyer behaviour, quashes the stigma round copying, and shows that it could actually aid us to reconsider how we pass approximately fixing difficulties. by way of figuring out what folks are doing and the alternatives they make, we will be able to increase concepts to unravel the demanding situations that we are facing inside and out the organization.
Based on vast study and confirmed examples, Copy, reproduction, Copy offers over 50 innovations for you to use straight away to repeat, borrow or scouse borrow because the foundation for greater principles – swifter. If it’s more than enough for Elvis, Newton, Shakespeare, The British Olympic biking Team and nice Ormond highway medical institution, isn’t it more than enough for you?
‘This pleasant publication argues convincingly that shifting rules often produces larger price than cooking them up from scratch. after which indicates you how.’ — Rory Sutherland, vice president, Ogilvy London and the Spectator Magazine’s Wikiman
‘Yet one other interesting instruction manual from the acclaimed Herdmeister for somebody concerned with advertising, behavioural swap and figuring out why all of us make the alternatives we make. Earls convincingly disrupts conference approximately what's innovation – although "praxis". this can be jammed with nice case experiences and fifty two actionable strategies.’ — Stephen Maher, Chairman, the selling Society and CEO, MBA
‘Yet back this major British enterprise philosopher has received us to determine the area we inhabit at the present time in clean and mind-altering methods. A e-book which marries thought and perform higher than the overwhelming majority available in the market. so much of all his message of copying one’s option to greatness is interesting, counter-intuitive and fun.’ — David Abraham, CEO Channel four PLC
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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas by Mark Earls,John V. Willshire