Competitive Strategies: Managing the Present, Imagining the by E. Valdani,A. Arbore PDF

By E. Valdani,A. Arbore

This ebook proposes a brand new framework to successfully deal with either offensive and shielding advertising thoughts. It reinterprets the aggressive problem as a round trip, that's, an unending series of 3 aggressive "seasons." The authors name them the video games of stream, imitation, and position.

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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) by E. Valdani,A. Arbore


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