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By Raman Kalia

model Cliche is a steady reminder to the burdened marketer concerning the objective of his items and the way to construct his manufacturers. it's been encouraged via the truths recognized to all dealers and model leaders, but forgotten by means of many practitioners.This isn't really a textbook. Its visible pages posequestions. The solutions lie with the brandowners themselves.The international of manufacturers has been shaken. Pundits are wondering the very life of manufacturers which appear to confuse the consumer's realizing with jargon and ploys.

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Brand Cliches by Raman Kalia

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