Read e-book online A case study of EasyJet and the airline industry PDF

By Florian Mayer

Seminar paper from the yr 2003 within the topic enterprise economics - advertising, company communique, CRM, marketplace study, Social Media, grade: seventy nine, collage of Leeds (Trinity & All Saints College), path: complex advertising and marketing, (40 Fußnoten) entries within the bibliography, language: English, summary: This paper provides a radical advertising and marketing plan for the no-frills, reasonably cheap airline EasyJet through following a certified and widely-used and permitted advertising making plans constitution. To familiarise the reader with the airline in addition to EasyJet, the corporate lower than examine the following, the textual content begins with an advent to EasyJet’s company historical past and its present place in the airline industry.

Then, an exterior and inner research of EasyJet’s enterprise follows which culminates in a SWOT research. The paper concludes with a advertising plan advice to additional EasyJet’s development in foreign air transport.

Show description

Read or Download A case study of EasyJet and the airline industry PDF

Best marketing & sales books

Get You Can Too: How an Aflac Rookie Built the Business in a PDF

%Author Jonny Burgess acquired approved to promote Aflac in Nov. 2008, considering a moment resource of source of revenue may well complement his suffering meals company. With simply weeks till his marriage ceremony, he had to make handsome profit quick, so he invented a process and went to paintings. He turned the company’s top performer within the state, establishing seventy-two debts in 11 months, sooner than being promoted to DSC.

Download e-book for iPad: Like it or Plus it? - Facebook vs. Google Plus: Wie die by Nemo Altenberger,Jan Eisenkrein

Muss das denn jetzt wirklich sein? ", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen und Google+ hatte Zeit zu zeigen, used to be es kann. Welche Stärken Google+ hat und was once fb einfach besser kann, damit beschäftigt sich dieses Buch.

Get Handbook of Strategic Account Management: A Comprehensive PDF

A compilation of the proven wisdom in strategic account administration whereas businesses and lecturers deplete large attempt on mass advertising and marketing, they typically disregard their fast clients (which are serious in either senses) and consequently the significance of strategic account administration (SAM). This guide is a compilation of papers that current researched wisdom of SAM around the educational neighborhood which fills a void within the latest educational literature.

Get Kundenwertorientiertes Marketing: Value for the Customer und PDF

Christian Seeringer verbindet die beiden Perspektiven des Kundenwerts zu einem integrierten Ansatz und zeigt auf, wie sich Marketingmaßnahmen mit Hilfe kundenwertorientierter Kenngrößen planen und bewerten lassen. Anhand einer empirischen Studie untersucht er unterschiedliche Preissysteme der Deutschen Bahn AG und analysiert den Zusammenhang zwischen worth for the client und price of the buyer.

Extra info for A case study of EasyJet and the airline industry

Example text

Download PDF sample

A case study of EasyJet and the airline industry by Florian Mayer


by George
4.4

Rated 4.82 of 5 – based on 40 votes