Read e-book online A case study of EasyJet and the airline industry PDF

By Florian Mayer

Seminar paper from the yr 2003 within the topic enterprise economics - advertising, company communique, CRM, marketplace study, Social Media, grade: seventy nine, collage of Leeds (Trinity & All Saints College), path: complex advertising and marketing, (40 Fußnoten) entries within the bibliography, language: English, summary: This paper provides a radical advertising and marketing plan for the no-frills, reasonably cheap airline EasyJet through following a certified and widely-used and permitted advertising making plans constitution. To familiarise the reader with the airline in addition to EasyJet, the corporate lower than examine the following, the textual content begins with an advent to EasyJet’s company historical past and its present place in the airline industry.

Then, an exterior and inner research of EasyJet’s enterprise follows which culminates in a SWOT research. The paper concludes with a advertising plan advice to additional EasyJet’s development in foreign air transport.

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A case study of EasyJet and the airline industry by Florian Mayer

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